- BRAND STRATEGY- The very first step in the branding process, the brand strategy involves defining positioning, messaging, and a brand’s unique differentiating factors.
- NAMING- Naming is one of the most fundamental elements of branding. Naming strategies may be done for brand new businesses or those looking to pivot in a new direction.
- BRAND IDENTITY- A full set of assets and standards, including logo, typography, color palettes, core messaging, and packaging if applicable.
- CREATIVE- Creation of marketing and advertising assets across media, from TV ads to radio spots, banner ads, and billboards.
- MEDIA BUYING- Media buying entails placement and positioning of creative according to a strategy designed to target the client’s desire audience of consumers.
- INTEGRATED MARKETING CAMPAIGNS- Creation and management of branding campaigns executed in a variety of channels.